![]() ![]() The smiling emoji with a sweat droplet is typically used to express a close call - while the sweat depicts a level of discomfort, the smile alludes to someone who's thinking, "Phew! That could've been bad."įor instance, if your coworker emails you moments before a meeting with an urgent, "Wait, where's the most recent reporting deck with all our statistics?" You might send the deck back with a "Don't worry - got it, right here □" response, alluding to the satisfaction you both feel over averting an issue. Rather than fighting with the user, took the high road and used the thinking emoji to express a level of doubt over the accuracy of the user's statement.Īlternatively, you might use the thinking emoji after a question or poll on social media, simply to create a visual that indicates you want your audience to think about something. It can be used to express a level of doubt, like " Hmm … not sure about that", in regards to a controversial issue.įor instance, take a look at how responded with integrity to a Facebook user who questioned whether bought fake social media likes: ![]() The thinking emoji is often used to demonstrate someone deep in thought, or pondering the validity of something. Perhaps you'll tweet, "So grateful to have made it on Company A's list of Best Workplace Culture of 2018 □ Thank you!"Īlternatively, the flushed face emoji is often simply used to express happiness or joy. ![]() The flushed face emoji is a fantastic opportunity for your brand to demonstrate humility or gratitude for an achievement or award.įor instance, you might show the flushed face if you're sharing an article that lists you as a top company in your industry. In this case, the eye emoji playfully suggests to the audience, "Keep an eye out - something new is coming soon". Instead of saying "Look at this", you might consider using the eyes as a silly substitute.įor instance, take a look at how GREATS, a footwear brand, uses the eye emoji to elicit excitement and suspense over an upcoming release: The eyes emoji is a simple and fun way to draw attention to a link or image you want to share with an audience. Ultimately, it's a good emoji to use if you want to demonstrate a playful side to your brand, or if you're making a joke and aren't sure whether your audience will know you're kidding.įor instance, you might playfully insinuate you understand most of your readers will be offline over the weekend, by saying in an email, "While we understand you're probably dying to do more work over the weekend □, we've put together a guide with suggestions for creating better work-life balance. This side eye emoji is most commonly used to express a smirk after someone makes a sarcastic or ambiguous joke that could seem serious, out of context. You might consider using a heart eye emoji to show your love for something, whether it be a new product or a blog article you want to promote on social.įor instance, SoulCycle uses a heart eye emoji in their email subject line, to convey their approval and love for the brands they're now selling online: To start, let's take a look at some of the faces you might use to convey certain emotions, along with examples of how you might use each in your own marketing content. At the end, we'll also explain which emojis your business should likely avoid. To ensure you use emojis to properly engage and delight your audience, we've compiled a list of the most common (and confusing) emojis, with examples of how to use them for any of your marketing purposes. ![]() Additionally, you can use them as a substitute for generic and overused words like "money", making your content both fresh and enticing.īut emojis can be confusing, and it's often difficult to discern the difference in meaning - like between a "□" and a "□" face (trust me, there is one). As you can see, emojis can take your messaging to the next level and allow you to stand out in a crowded inbox. ![]()
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